
In my normal meanderings around the Internet, I Stumbled across a designer that is definitely influenced by the industrial design of Apple products. Yann Coroller is a very talented designer/illustrator that seems to have peered into the mind of many Mac users such as myself and designed a very slick Mac based consumer device. It's called myBook, which resembles a shrunken down iBook with some very nice tablet features. Now I won't go into the details of what this conceptual product would do but I will give my take on why it would compliment the current Apple product line and what I it needs to have in order to be a success.
Now by going over the basic design, you'd have an ultra portable mac that is targeted to the following functions well: e-mail, contact management, web surfing, and other little tasks, that would be powered by some version of OS X. Hmmm ... almost sounds like the iPhone doesn't it?
However, the design is pushed even further by under powering the machine and removing an optical drive to maintain a nice battery life which one would only hope wouldn't damper the machines performance. There by creating, in theory that is, one of the best web surfing devices the world has ever seen.
Now this would compliment Apple's current product line in many ways, so here is the quick list:
- Since it would be more of a computer derivative than a phone, it wouldn't directly compete with Apple's iPhone, instead it could come into the game as the ultimate ultra portable device for the average consumer (well a Mac consumer) . It would almost be like a UMPC except with an Apple touch or better yet an Iliad except with more features. More likely this could also be another consumer device that has many "computer" like functions.
- Even though Jobs has yet to admit it there are quite a few of us that are just pining for a successor the the 12" Powerbook, this could fill some of that void
- This is a relatively untapped market, the PDA has all but died and been consumed by the smart phone market. UMPC's aren't exactly flying off the selves or performing as expected. A solid little machine like this could clean up as long its not priced too high and performs as expected
The first major concern is function, this little tablet will have to function much like its iBook heritage suggests. It'll probably run a version of OS X but a cut down version would probably be a good idea, by keeping the OS light weight they can reduce amount of resources it'll need from the physical system hence improving performance without needing a lot bleeding edge hardware.
The next thing would probably be look and feel, I'm not talking about the physical design. I'm referring to the software/operating system look and feel. Either make it like OS X and add support software to aid in navigation and use. Another approach could be to make it more iPhone like have the screen utilize a multi touch interface, this would be a great idea but I do think that a stylus or pointer like device is still needed in a device such as the myBook.
Why, might you ask? Well if this device had great stylus support it would make it an awesome drawing tablet, they'd have Photoshop fans tripping over each other trying to get one. Not to mention somethings are just easier to do with a pen like device, such as drawing diagrams.
The last thing a device like the myBook would need is to be put in the right price range. The Apple tax will only go so far and marketing will only go so far. If the device is too far out in the price range it'll suffer the same fate as most UMPCs. However, if it's priced in between the iPhone and a MacBook Pro; it'll probably sell pretty well.
Now a lot of the above assumes Apple would make such a device, but the bottom line is that any company can pull it off as long they can do it well and generate some buzz. The latter is a given just by slapping on an Apple logo on it, the sad thing is that I'm probably right about that.
1 comment:
11 inches is too big - people might was well carry their regular notebook. Make it 7" and 1.5lbs and then you'd have something.
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