Wednesday, September 5, 2007

The Big Purple Elephant: New iPods

Alright since I went through the trouble of speculating on what Apple would do in it's little keynote. I guess I should go over some of my speculations since some of it was right on the nose and some not so much. Hooray for random guessing!

What I got right:

iPod Touch - yay! I got the name... not like it was all that hard to figure out but it counts. Wireless iTunes store, yeah I was just as suprised as anyone about this one.
iPod Classic - more hard drive space.
iPod Nano - got the video treatment and a larger screen.
iPod Shuffle - More colors (apparently Shuffles are the new M & M's)

I pretty much got everything else wrong, which if your curious can be found here.

Now on to the big purple elephant in the room.

First of all, did anyone actually think Apple wasn't going to announce new iPods? Alright just checking, in fact Apple announced a couple of different iPod lines one of which had an extremely easy name to guess. That's right the iPod Touch is very iPhone like and what makes the whole thing seem that much more desirable is that its got WiFi. Not only did Apple announce the long rumored WiFi enabled iPod but it'll serve a purpose such as purchasing from the iTunes store and surfing the web. Needless to say I'm a bit excited about this new addition to the iPod family.

The iPod Classic got the usual hard drive upgrade and has dropped the classic white look, which I'm seeing as an end of an era. The polished white iPod has been the iconic face of the iPod family line for a long time now.

The iPod Nano got a few changes that pretty much everyone saw coming. With video playback and a lager screen Apple has added the one feature the Nano line has lacked. However, I'm not entirely sure if it was needed. Sure I could watch videos on it, but would I really want to watch video on it is an entirely different story. Not to mention I'm not crazy about the Nano's updated design granted there probably wasn't a good way to fit the larger screen and scroll wheel, but come on this is a copout!

However probably the most interesting aspect of todays keynote is that most of the rumor sites were right on the money with the product releases. Is Apple slipping in its tight lipped ways or was this just a fluke? In any case it seems Apple is still setting the bar when it comes to the portable MP3 market.

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